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Quality over quantity: the art of true luxury

According to Travel Counsellor Katrina Smith, the art of a truly luxurious trip relies less on the extravagance of the destination, and more on the feelings and connections made along the way

“People often think of luxury travel as five-star hotels, first-class flights, and extravagant spending. While this can certainly be part of the experience, true luxury travel is less about price tags and more about how a journey makes you feel.”

“I believe luxury travel is defined by comfort, personalisation, and meaningful experiences. It means having the freedom to move at your own pace, to avoid stress and inconvenience, and to really immerse yourself in your surroundings. This may be a private villa overlooking the ocean, a quiet boutique hotel with exceptional service, or even a carefully planned itinerary that matches your interests.”

“It can mean access to places and experiences that feel unique. Whether that’s a guided tour with a local expert, a secluded natural setting, or a cultural experience not available to the average traveller.”

Luxury lies in the details

“Another important aspect is attention to detail. I often anticipate needs before they arise, ensuring that everything from transportation to dining is seamless. This transforms a trip from ordinary to extraordinary.”

“In the end, luxury travel means different things to different people. For some, it is indulgence and opulence. I recently had a couple book a tailor-made trip that included the top suite on a cruise at a total cost of £218,000. For others, it is more about keeping things simple, private, and authentic.”

“At the end of the day, it all comes down to wanting a more meaningful travel experience. I endeavour to focus on quality over quantity and create memories that stick with you long after you get home.”

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