PATA hosted its flagship annual trade event on Thursday 26th February 2026
The Pacific Asia Travel Association (PATA) held its flagship annual trade event, PATA Exchange, on the 26th February in partnership with its sponsor Warner Bros. Studio Tour Tokyo at Prospero House in London.
The event is only a single day, with appointment-based workshops to connect UK and Irish buyers with leading suppliers from across the Pacific Asia region. The event provided a valuable platform to enable networking, contracting, product development, and marketing opportunities.
Over 140 attendees were present, including first-time PATA Exchange members Norse Atlantic Airways, Path DMC, and Beppu Tourism Board. ML Representation represented Twin Lotus Resort & Spa, Koh Lanta, and Nora Beach resort amongst others, and Chapter & Compass represented Kimpton Maa Lai Bangkok and InterContinental Danang Sun Peninsula Resort.
Betsie Barr, Marketing & Events Manager for PATA UK & Ireland, comments on the necessity of the event as a place for B2B communications, “We are proud to see PATA Exchange firmly established as a key fixture in the UK travel industry calendar. As a must-attend B2B event for both established and emerging travel businesses seeking greater market exposure. Its continued success reflects the strength of our community. With so many new faces and exciting developments emerging across the region, there has never been more to talk about. We are incredibly grateful for the support of all our suppliers and everyone who attended to make the event such a success.”
