2018 has proved a successful year for the Palladium Hotel Group both in its work with the UK travel trade and in achieving its first ever Travel Bulletin Star Award as travel agents? ?Star European Hotel Brand?.
In a recent interview Sergio Zertuche, chief sales and marketing officer for the hotel group, said: ?Travel Agents are one of our most valuable partners and a key audience we want to engage with. We?ve taken great efforts to ensure our message and our brand proposition is delivered directly to them, such as in the creation of Palladium Connect, our loyalty B2B programme, where we provide travel agents with our latest news and products and where we can reward them for their loyalty. To be considered as one of the most respected hotel chains in the UK market is an honour and its I think it reflects well on the efforts we have undertaken to talk as much as we can with travel agents.
?We're going to continue being very active with the trade into 2019, so will still be pushing ahead with fam trips and our successful ?Palladium Night? roadshows in different locations across the UK. Our core values are entertainment, engagement, excellence, and innovation; so we organise these events in order to engage with travel agents and to also offer them a platform to share some great moments with us, learn more about our products but also take the time to listen and understand their needs so that we can help make it easier for them to offer our brands and products. At the end of each event is when we offer them free trips to some of our properties, either in the Caribbean, in Ibiza or Tenerife and we will continue to organise events with them.?
The hotel group has a raft of new openings across its portfolio, including the announcement of Palladium Hotel Costa del Sol; the company?s first in southern Spain which will be opening its doors in July 2019. After an extensive renovation project, the building will become a four-star establishment with 336 rooms, located on the beach front a 30-minute journey from Malaga airport, in the coastal town of Benalm?dena.
This month also saw the opening of three hotels, two of them in Costa Mujeres, north of Cancun: the Grand Palladium Costa Mujeres with 673 rooms; and TRS Coral representing the company?s all-inclusive luxury brand concept for adults-only. TRS Cap Cana located in one of the most luxurious parts of Punta Cana also opened this month.
The company is also further developing its Bless collection with the first property opening under this brand on January 15, 2019, in the neighbourhood of Salamanca in Madrid.
