After exceeding the billion euro mark in 2024, Palladium Hotel Group is expecting a record performance in Q2, with over 90% occupancy expected in Spain and Italy during Easter
With Brits taking up 27% of the brand's market share between May and October last year, the earlier start to springtime weather and greater flight frequency expected on the continent this year should see this maintain or continue to gather momentum in Q2.
Along with those factors, Easter will be celebrated three weeks later than last year, and, as such, Palladium has committed to opening several of its hotels (including the Grand Palladium Sicilia Resort & Spa and Grand Palladium Select Palace Ibiza) as early as April 3rd this year, with staggered openings throughout the month.
Those early openings will be complemented by the grand opening of The Unexpected Ibiza Hotel, a rebrand to The Ushuaïa Tower which is set to introduce a new brand to the portfolio.
