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Agents increasing sales this year against 2025 peaks have done so by 172% on average; Not Just Travel co-founder Steve Witt believes the turn-of-year period showcases "the quality of our training and the passion of our travel entrepreneurs"

Along with a 42% revenue push during peaks, passenger numbers are up 36%, with director of trade & partnerships Vicky Billing attributing the growth to "the support we receive from the trade"

Francine Sheridan, Los Angeles Tourism's regional VP of Europe and the Middle East, said the tourism board is "confident our investment will result in an increase in bookings for the travel trade" as it kicked off a global World Cup-themed campaign