After cutting prices on over 2,000 departures for its Black Friday promotion, Explore Worldwide has announced that the discounts paid off, with November 21st, 2025 marking its record day of sales
Bookings were up 16% against the previous best-ever sales day, with the total number averaging a booking every 60 seconds.
Michael Edwards, managing director, reflected, "Over the last few years, we’ve seen a growing trend with travellers waiting on Black Friday to book these big life moments – and this year was no exception, with demand literally at a record-breaking high.
"So far, the real trend we’ve clocked is a resurgence in bookings for North Africa and the Middle East, which is fantastic to see."
Itineraries in Jordan, Japan, Madeira, Algeria and Egypt formed the top five in terms of individual itinerary sales. Portfolio-wide, Italy, India, Portugal, Spain and Jordan were the most popular destinations booked.
The Black Friday discounts are available to book until midnight on December 2nd, 2025.
