The company is paying tribute to the iconic Queen of Country Musicby donating £25 for every person travelling on a Tennessee holiday to the Imagination Library
The initiative gives agents a hook to spotlight Tennessee and the destinations at the heart of Dolly’s life and legacy, while supporting an extraordinary cause. What began as a local initiative to provide free books to children went on to become an international programme reaching millions of children around the world.
For agents, Tennessee offers the opportunity to help clients discover the places that shaped Dolly’s life, including the Country Music Hall of Fame in Nashville. From this autumn, visitors will also be able to visit Dolly’s Life of Many Colors Museum, opening in Downtown Nashville inside Dolly Parton’s SongTeller Hotel. The museum will be the largest exhibition dedicated to her life, bringing together her music, costumes, personal stories, career, and philanthropy.
Visitors can also head towards Gatlinburg and the Great Smoky Mountains, areas that formed the landscape of Dolly’s childhood, and of course, the iconic Dollywood.
