Ocean Florida's six-figure peaks campaign stars an agent-centric call to action and represents the operator's biggest-ever turn-of-year investment
The new campaign, 'Memories Start Here', includes activations across TV, radio, podcasts- digital channels and out-of-home marketing—marking the first time in over a decade that Ocean Florida has taken to 'traditional' broadcast channels.
Matt Rains, Ocean Florida Trade's managing director, described the campaign as "a major step forward for both Ocean Florida and our trade partners. This is our biggest ever consumer investment, and we’ve built it deliberately to drive more customers directly into agents’ hands.
"Ocean Florida Trade continues to grow rapidly... this huge above-the-line campaign demonstrates our long-standing commitment to supporting agents with the tools, visibility and confidence they need to maximise sales."
Agents bookings now represent 40% of the brand's total business; the operator continues to include a free and exclusive Ultimate Explorer pass on Orlando sales; the pass includes admission to seven Orlando activities (including I-Drive trolley access, Gatorland entry and a magic dinner show) worth US$800 per family of four.
The 'Memories Start Here' activity follows shortly after the operator's first trade-dedicated guide, which co-founder Daniel Ox described as "just the beginning" of backing the trade with resources to help them boost their sales.
