The homeworking agency reported a 46% year-on-year sales spike during Black Friday
Steve Witt, Not Just Travel's co-founder, said the performance over the Black Friday period "demonstrates both the strength of consumer appetite for travel and the effectiveness of both our travel consultants and key trade partners in capitalising on these key trading periods.
"Our valuable relationships with key trade partners have created special deals exclusive only to Not Just Travel consultants and these have proved to be highly profitable."
Cyber Monday, an extension to the Black Friday promotion period, continues, with Steve "confident of maintaining this outstanding momentum through what is one of the travel industry's most significant trading periods."
Steve promised agents "business planning support and company updates ahead of the peak booking season" at the chain's conference next month, taking place on January 3rd and 4th, 2026.
"The conference will equip consultants with the tools, training and strategic insights needed to capitalise on the peak booking season and drive exceptional business performance in 2026."
