It has been the strongest January on record for Not in the Guidebooks, citing high demand for immersive holidays and Arctic Breaks as keys to its success
The performance reflects the growing appetites from both travellers and agents for more destination-led experiences and meaningful explorations of bucket-list locations.
Bookings were led by increased interest in Sri Lanka, Costa Rica, Lapland and Norway.
The operator’s seasonal campaign played a vital role in the strong performance, which has been “so well received” by the trade it has now been extended into February.
Sales director Debbie Sowden iterated how the successful month is a “real reflection of the confidence agents have in selling private, immersive travel.
“The response to our January campaign has been incredibly positive, not just in terms of bookings, but in how engaged and proactive agents have been – which is why extending the offer into February felt like a natural next step.”
The extended offer allows agents to save their clients up to £500 off selected holidays while rewarding agents with a range of incentives, including up to £1,200 Love2Shop vouchers.
