The brand has put its short-haul programme for 2027 on sale earlier than ever before, with agent bookings in the sector up by over 30% in the last three months
More than 80% of the best-selling European options are now on sale for 2027—brand new tours are expected to join the existing favourites in due course.
Hayley Morris, head of trade sales and partnerships, launched the programme. "This is the earliest we have ever launched our short-haul season, and it’s a fantastic opportunity for agents to capitalise on strong customer demand, encourage early bookings and help travellers secure their preferred dates and tours well ahead of time.
"With lots of our best-selling European tours already live, agents can help their customers choose from the widest range of dates and the best availability, so they can look forward to some of our most popular experiences across Europe."
The 2027 programme spans tour and cruise options, city breaks, Exclusively Solo and Premier Collection tours, among others.
