Newmarket Holidays has launched two new Premier tours for 2027, including its debut tour in Georgia
The new tours add Georgia to the operator’s destinations for the first time, alongside a premium small-group tour of Tuscany, Umbria, and the island of Elba.
Designed for customers looking for a more intimate escorted touring experience, the Premier Collection will combine small group sizes of up to 24 guests, high-quality accommodation, and carefully curated itineraries.
‘Heritage of Georgia – Premier’ and ‘Tuscany, Umbria & the Isle of Elba – Premier’ are both eight-day tours, with the Georgia tour offering an introduction to the Caucasus region, taking in Tbilisi’s historic sights, the dramatic mountain scenery around Kazbegi, and the country’s renowned wine region.
The Italy tour will combine Tuscany’s celebrated towns, including Florence and Pisa, with neighbouring Umbria and a full-day excursion to Napoleon’s residence on the Island of Elba also included.
Hayley Morris, head of trade sales and partnerships at Newmarket Holidays, said, “Our Premier Collection has quickly become a favourite with travel agents and their clients, and these two tours give them even more reasons to book.”
Both tours have strong selling points for agents, with hotels offering an elevated experience, and a diverse selection of included excursions.
In addition, the added-value features, alongside the opportunity to explore a less familiar destination like Georgia, give agents tangible benefits to highlight when recommending the tours to customers.
