Newmarket Holidays has expanded its Premier collection with three new tours, reflecting its investment within the luxury travel sector
Newmarket Holidays has announced the addition of three new tours to its Premier Collection. The destinations span across Europe, South Asia, and Southeast Asia, reflecting Newmarket Holidays’ growing investment in their Premier Collection offering.
'Positano, Ischia & the Amalfi Coast' is backed by the ongoing success of the 'Classic Capri' tour, one of Newmarket Holidays strongest-selling tours over the past few years. Italy in general has shown strong growth over recent years, and this tour introduces a Premier option in an established, trusted destination.
The 'Malaysia, Singapore & Desaru Beach Escape' tour is part of a deliberate push to expand Premier further into Asia, and also responds to Singapore’s continued popularity as a destination. This product is Newmarket Holidays’ first Premier tour into this part of Asia, built around a stay at the five-star Anantara Desaru Coast Resort & Villas, with an optional six-night extension.
'Rajasthan – Forts & Maharajas – Premier Collection' replaces the existing 'Palaces & Forts' tour, moving an established, popular itinerary onto Premier-grade hotels rather than launching an entirely new route. It features the same classic cities, Delhi, Agra, Jaipur, Jodhpur and Udaipur, but has moved onto Premier-grade hotels throughout, including heritage properties like Rohet Garh in Jodhpur and Chunda Haveli in Udaipur.
Hayley Morris, Head of Trade Sales and Partnerships at Newmarket Holidays, commented, "These three launches show where our Premier Collection is heading, and there's a different conversation for travel agents to have with each one.”
