The first eight months of the year have seen a 35% increase in sales for Newmarket Holidays' Premium range against the same period last year
Hayley Morris, the operator's head of trade sales and partnerships, reacted, "It’s great to see the Premier Collection gaining traction, as it means that we've been able to give agents something distinctively different to offer – smaller groups, richer experiences and properties with real personality.
"The feedback from both customers and the trade has been incredibly positive, and it’s driving us to expand the collection even further for 2026 and 2027."
Agent sales of the range have been notably strong in the Spain and Portugal options.
