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New Sofitel suites "bring back the thrill of the 70s"

The Prestige suite at Sofitel London St. James.

The five-star Sofitel London St James have unveiled six newly renovated suites hoping to hark back to the glamour and thrill of the 1970s

A Paris-based interior design studio was enlisted to renovate the suites with light and colour block-flooded design notes, which, according to general manager Marie-Paule Nowlis, "is more than a redesign, it is a reinvention... we have created suites that embody French sophistication and heritage while expressing the cosmopolitan spirit of London today.

"Each suite is a destination in its own right, where guests can experience style, culture and story driven design at the very highest level."

Four Prestige suites are open and available to book. Two further Flagship suites are set to open in the New Year.

The property, on Pall Mall, occupies the former headquarters of Cox's & King's Bank—a history that gets a nod in the new suites with curated artwork and photography.

Pierre-Yves Rochon Studio, the design firm behind the redesign, believes the rooms "bring back the thrill of the seventies, its energy. That sense of freedom, of irreverence, of dressing differently, thinking differently.

"I wanted it to feel like London at its most rebellious. You come in, and for a moment, the space feels suspended like a echo of the city’s creative pulse."

The suites start from £1,500 per night.

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