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New Prestige Travel brochure celebrates strong European sales

Cityscape of Taormina and Mediterranean Sea Sicily

The operator's first Sicily-centric brochure since 2020 celebrates strong short-haul sales, and offers agents the chance to win a six-night stay for two

Sicily & Italian Lakes collates a host of experiences, from the indulgent Venice Simplon-Orient-Express to a new Sicily and Malta twin-centre.

Prestige Travel's European product manager, Nicky Shafe, introduced the brochure. "Building on the success of our 2025 dedicated Croatia brochure, we’re delighted to introduce our new Sicily & Italian Lakes brochure. Sicily is ideal for multi-centre holidays, with so much to discover across its diverse regions.

"The Italian Lakes each offer their own distinct charm, making them perfect for varied, personalised itineraries."

The launch of the Croatia brochure earlier this year subsequently sparked a 60% year-on-year booking increase, with trade relationship manager Joe Lavers "confident this enhanced Italian programme will deliver similar success."

In celebration of the brochure launch, which is expected to arrive at agencies in the coming days, Prestige is offering agents who book throughout peaks in January and February entries into a prize draw. Along with a weekly £50 pizza voucher being given away, a grand prize of a six-night stay for two in Taormina is up for grabs. The prize stay includes flights, transfers, and bed-and-breakfast accommodation at Villa Belvedere. Agents who book will be automatically entered.

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