On the back of AmaWaterways' record sales to France in 2024 (up 134% against 2023), the river cruise operator has launched a new AmaAcademy course centring around its river voyages across France; agents completing the module can unlock discounted fam rates and a £25 Love2shop voucher
'The Rivers of France' showcases the brand's sailings across Saône, Rhône, Seine, Garonne and Dordogne rivers aboard its French fleet (AmaDante, AmaDolce, AmaLyra and AmaKristina).
Andrea Stafford, AmaWaterways' sales director, described last year's Olympic Games in Paris as "the perfect platform to showcase France to audiences from around the world," saying the global coverage "helped drive strong demand for river cruises in the country.
"That demand has continued with Bordeaux seeing the biggest growth, followed by the Seine. With strong interest looking set to continue in 2025, this new course will ensure agents are perfectly placed to maximise sales to the region."
AmaAcademy can be accessed via the brand's travel agent portal.
