Accor's new luxury brand, Emblems Collection, will debut next year, with an eight-property pipeline including the launch of a property in the Cotswolds
Lucknam Park Hotel & Spa, in the Wiltshire countryside, will mark the brand's debut and flagship when it opens in 2026. It will host 42 rooms and suites on a 500-acre property, home to two restaurants (including one Michelin-starred eatery), a wellness spa and an equestrian centre. Nine luxury cottages are also on site.
Seven further properties are confirmed for the brand's pipeline, with another 15 said to be in advanced negotiations.
Canada will welcome Rimrock Banff to the heart of the Rockies next year (after the Lucknam Park launch).
Puglia will play host to Masseria Furnirussi, where around 60 suites will reimagine traditional Salento architecture in 2026.
Four further Italian properties will join the portfolio in the form of Masseria Furnirussi in Puglia, set to host around 60 suites, Palazzo Sozzini Malavolti in Siena later in the year, Relais San Clemente in Perguia, and Bellevue Hotel Cortina d'Ampezzo in the Dolomites.
The final property currently in the pipeline, Elatos Resort, will be an eco wellness retreat in Greece, set to open in 2027.
