The next phase of ABTA's 'Travel with confidence' campaign targets guests who are in the market for a summer holiday but have yet to book one
Marketing activity across radio and social media, including influencer partnerships on TikTok and Instagram, will encourage those who have yet to confirm their summer getaway to do so with an ABTA member.
Members themselves can get involved, with marketing assets available via the Member Zone for agents to share, and a prize draw for members who post assets with the hashtag #WeAreABTAmembers.
The campaign targets both families and young people booking their first holidays without their parents.
Director of communications Graeme Buck reported data which "shows 48% of people who plan to go on a summer holiday have yet to book... this latest phase of our ‘Travel with confidence’ campaign comes at that critical late booking period, together with materials so members can add to their own marketing efforts."
