Visit Brasil's partnership with Netflix will see several Brazil-centric productions—including a curated travel guide inspired by Netflix hits—"not only entertain but also put Brazil on the global map, attracting audiences and visitors alike," according to the streaming giant's director of public policy
Announced at a panel at Rio2C, a Latin American creativity event, Marcelo Freixo, Embratur's president, said the partnership "allows us to transform the emotional connection created by Brazilian stories into real-world tourism experiences. It’s a way to bring international visitors closer to our people, landscapes, and identity."
Several Netflix hits, including Love Is Blind Brazil and Stranded With My Mother-In-Law, have already used the diverse backdrops of Brazil to engage Netflix viewers and plant the seeds of future travel to the destination.
Mariana Polidorio, Netflix Brazil's director of public policy, iterated that the streamer is "committed to telling authentic stories that reflect Brazil’s diversity, creativity, and potential."
