During its annual conference, the consortium announced the launch of the ‘Advantage Travel Partnership Marketing Summit’, a new dedicated event for the travel trade to help strengthen members’ marketing and drive growth
Co-produced by Llama Travel Marketing and the Travel Marketing Group, the event will bring together Advantage members, supplier partners, and marketing specialists for an insight-led event designed to help agencies grow through stronger marketing.
The event will also be open to non-member travel businesses, reflecting Advantages’ ambition to support and connect the wider travel community.
The Summit will host inspirational marketing sessions, expert insights and thought-provoking conversations, as well as a partner marketplace to allow delegates the chance to converse with experts directly.
The agenda will comprise the key topics in the industry today, including social media, AI, website performance, and strategy development.
David Forder, marketing director at Advantage Travel Partnership, said, “Marketing has never been more important for independent travel businesses [...] The Advantage Travel Partnership Marketing Summit will bring together the strength of our member community with the expertise and creativity of our partner community.
“We are so proud to be opening this event beyond our membership. One of our values is to be bold, and we believe there is a real opportunity to support the wider travel trade by sharing expertise, encouraging collaboration and helping more travel businesses improve the way they market themselves.”
Llama Travel Marketing and Travel Marketing Group will support the development and delivery of the Summit.
The event will take place in London on October 20th and in Manchester on October 22nd, 2026.
