Lindos Hotels is reporting increased demand spanning family-friendly all-inclusive resorts to more upscale properties, while highlighting the more quaint appeal of southern Rhodes
Speaking to Travel Bulletin at WTM London, Kathy Minettos, Owner and Managing Director, spoke about how demand from the UK market continues to grow across the Lindos Hotels portfolio, despite wider economic and geopolitical challenges.
“We see that the market is up year after year, despite the different obstacles, geopolitical, economical, and all that,” Kathy said. “In all our hotels, we have an increase in the UK market year on year.”
“We have the all-inclusive, family-oriented products, the Lindos Imperial and the Lindos Royal, which are doing really good in the UK market. But there is also a demand in our more luxury, more upscale market products. They are fulfilling different demands in the market, so they all have a place there.”
Discovering a different side of Rhodes
Beyond the hotels themselves, Lindos Hotels is keen to promote the character of southern Rhodes, where all five properties are located. The area is less developed than the island's busier northern resorts, offering visitors a chance to experience quieter beaches and traditional villages.
Kathy said, “All our five hotels, being on the south of Rhodes, they are in the part of Rhodes Island that is not so much construction and tourism. Gennadi village is a very small, picturesque, very traditional village, and it's always a big surprise. All our clients that visit this little village, they are nicely surprised of the experience.”
The group is also building experiences into hotel stays, with activities including ceramic lessons, olive oil tastings and Greek cuisine lessons. Guests are also encouraged to explore independently, with many hiring cars to discover the island's southern coastline and inland communities.
“Even the ones that book all-inclusive, they would rent a car and they would visit the south part of the island, which is really nice,” Kathy said.
“Down in the south, you see Rhodes the way it used to be like 30, 40 years ago. Much unspoiled, nice beaches without being crowded, and local people are more authentic.”
All-inclusive upgrades
With value for money remaining an important consideration for British travellers, the Group is planning to enhance its all-inclusive offering across several properties for the 2027 season.
“Talking about Lindos Imperial for next season, we're going to have an all-inclusive plus programme,” Kathy said. “The quality is going to be better, with the matching price, of course.”
At Gennadi Grand, the group is planning a more premium all-inclusive programme, with additional choice and services designed to enhance the guest experiences. The changes will include greater access to à la carte restaurants, with unlimited access planned, as well as an
“We're going to add within the all-inclusive programme an experience in our Nikkei cuisine restaurant with sushi and different kinds of cuisine, and also more refilling of the minibar, and a shuttle bus that will take people to the local village next to the hotel.”
“We try to add things, more services for our clients within the all-inclusive package,” Kathy added.
Looking ahead to 2027, Lindos Hotels' priority is to maintain the quality of its offering across the portfolio, rather than developing initiatives exclusively for one source market.
Kathy said, “For us, all the clients are, you know, the same. So it's not something that we will do only for the UK market clients. Just be sure that we're going to deliver the same high-quality products.”
Competitive pricing will also remain important, with rates assessed against other hotels on Rhodes and across Greece. The group will continue to look at how additional services can be included within its all-inclusive packages.
“Price-wise, we give competitive rates, taking into account the competitors within the island, within Greece, and we also add services within the price package of the all-inclusive.”
With demand growing across both its family-friendly and upscale properties, Lindos Hotels is looking to build on its UK performance by combining continued investment, added-value experiences and the distinctive appeal of southern Rhodes.
