Agents are now invited to join LATA, with chair Martin Johnson declaring, "This is the perfect time for us to improve our engagement with travel agencies, and helping them expand or develop their Latin American portfolio"
Membership costs £995 per year; agent memberships include the full roster of member benefits for operator members.
Continuing, Martin described the admittance of agents as an "exciting milestone for LATA [which] reflects how the travel selling landscape is continuously changing and developing.
"We know there is demand from those on the front line of travel selling for increased product awareness. There is also so much more we can offer to support businesses away from their product training."
Agents who join earn entry into the LATA Safety Scheme, which hopes to improve accommodation and transport across the region, a seven-week Strategic Sustainability Training Programme, and invitations to exclusive LATA events.
"At LATA, we can connect agencies with potential new partners, helping to grow business for all our members. With the next series of Celebrity Race Across the World hitting the BBC next week and putting Central America into the spotlight, this is the perfect time for us to improve our engagement with travel agencies, and helping them expand or develop their Latin American portfolio," Martin concluded.
The code LATATrade can earn agents 10% off membership before the end of the year.
