LA Tourism "confident" of World Cup campaign boosting bookings

Francine Sheridan, Los Angeles Tourism's regional VP of Europe and the Middle East, said the tourism board is "confident our investment will result in an increase in bookings for the travel trade" as it kicked off a global World Cup-themed campaign

Freestyle footballer Andrew Henderson performed to crowds at London Waterloo in front of a Los Angeles Tourism ad campaign billboard, one of several now active across the country.

Social media, online, out-of-home, and video streaming ads will all operate over the next 10 weeks, hoping to position Los Angeles as the ultimate launch pad for the World Cup experience in 2026.

Fan zones will emerge across the city during the tournament, beginning in The Original Farmers Market (from June 18^th to 21^st) before popping up in Heart of the City: Union Station & LA Plaza de Cultura y Artes (June 25^th to 28^th), Venice Beach (July 11^th) and West Harbor (July 14^th, 15^th, 18^th and 19^th).

This year's World Cup (when LA will host eight games) is in good sporting company: the NBA All-Star Weekend, Super Bowl LXI and 2028 Olympic & Paralympic Games will also feature on the city's event programme over the coming months and years.

Image Credit: Steve Dunlop