Bookings were up 40% year-on-year as Just Go! Holidays had its record January in terms of trade sales
The record demand has been attributed to the popularity of the operator's European and Worldwide programmes, with the former including a £20 Love2shop voucher for agents with every booking before March 3rd, 2025.
Recording a 15% increase in agent bookings last month, Italy remained the operator's most popular destination; Just Go! Holidays has responded with a new nine-day 'Majesty of the Lakes' itinerary, ticking off Lake Garda, Maggiore, Como and Molveni from £999 per person.
Sri Lanka joined Just Go!'s long-haul winter sun portfolio last year. That decision paid off, with popularity encouraging the operator to run an extended year-round programme moving forward.
Trade sales manager Claire Dutton said the trade sales growth "shows that agents are also now recognising us as a key provider of European tours," continuing, "It is so encouraging to see that agents have really embraced our products in the last 12 months."
