The brand is expanding beyond the UK market for the first time with the launch of JTA Holidays Ireland, providing Irish travel agents with access to an extensive product range
The move marks a new stage in the development of JTA Travel Group. Irish agents will have access to a wide range of products from JTA Holidays and Belleair Holidays, as well as competitive pricing, dedicated trade support, agent rewards and a programme of incentives and competitions.
A programme of trade activity will follow the launch, including agent training, supplier events, and visits across the Republic of Ireland. Some of the competitions will give agents the chance to win a 10-night Orlando holiday, a weekend in Athens, and a place on a fam trip.
Wayne Darrock, CEO of JTA Travel Group, said, “Expanding beyond the UK is an important step for JTA Travel Group and one we have approached with considerable thought and investment. We have built the business over many years by working closely with the travel trade, and we see a strong opportunity to establish JTA Holidays Ireland in the market.”
