Jet2holidays is launching a new version of its national advertising campaign over the Bank Holiday weekend.
Many new scenes are added to help evolve the 'Hold My Hand' concept while showcasing holiday experiences.
Hitting TV screens across the UK from today, August 26, three new adverts will target young couples, couples and families. Each advert has been developed to showcase the joy that each audience experiences when on holiday.
Part of an integrated brand campaign, the new adverts will be supported by radio, digital, out of home, CRM and social media campaigns.
The adverts were filmed in the Algarve, Portugal, featuring some of the operator's famous hotels. They include Tivoli Marina Vilamoura, Cascade Wellness & Lifestyle Resort and Eden Resort, as well as luxury hotels featured in the company's Indulgent Escapes collection such as Anantara Vilamoura Resort and Pine Cliffs Hotel a Luxury Collection Resort.
The new adverts showcase holiday experiences such as enjoying the pool, the sunshine, an excursion, or dining out together. Each advert is accompanied by the signature track, 'Hold My Hand' by Jess Glynne.
They will premiere during popular TV programmes such as Coronation Street and the Third Ashes Test between England and Australia.
Gavin Forth, marketing director for the airline and tour operator, said: "As we come to the end of another busy summer period, this fantastic campaign will really inspire holidaymakers to plan their next trip with Jet2.com and Jet2holidays. The new campaign captures the spirit of our award-winning airline and package holiday business, demonstrating the VIP experience that customers enjoy when travelling with us. Incorporating our famous friendly service and showcasing the memories that can only be created by enjoying quality time together on holiday, this latest evolution of our 'Hold My Hand' concept demonstrates the many factors that have driven the continued success of Jet2holidays, making us the second largest tour operator in the UK."
To watch the adverts, visit https://www.youtube.com/user/Jet2flights/videos
