Travel agents have reported a significant spike in Antarctica bookings for Scenic and Emerald Cruises following the new ITV series hosted by Jane McDonald
The ‘Jane McDonald: From Pole to Pole’ series began airing on January 2nd and it followed Jane as she embarked on an extraordinary expedition from Antarctica to the Arctic, on the ultra-luxury yachts Scenic Eclipse and Emerald Sakara.
Billy Rusbridge, from ROL Cruise, secured two Antarctica bookings worth more than £65,000, for the 13-day ‘Antarctica In Depth’ itinerary on Scenic Eclipse, both departing in February 2027.
Billy said, “Jane McDonald: From Pole to Pole has been a powerful tool in helping me sell Scenic Eclipse to cruise customers, as it brings the ship and its expedition experience vividly to life. Seeing the luxury, the technology, and the real emotions of polar exploration on screen builds instant trust and excitement, especially for clients who may feel uncertain about expedition cruising.”
