Isle of Man Experiences and Virgin Experience Days have announced a new partnership to reach the UK gift market
Experience gifting is a growing trend where consumers prioritise activity-led travel over traditional physical gifts – this partnership aims to tap into this growing demand.
The collaboration will make it easier than ever for UK travellers to book curated, small-group trips to the Isle of Man. Through Virgin’s digital and retail platforms, customers can now purchase heritage-led, TT motorsport and cultural tours designed for high-quality short breaks.
Richard Howarth, Travel Manager at Isle of Man Experiences, said, “Working with a national brand like Virgin Experience Days allows us to introduce the Isle of Man to a much broader audience. It simplifies the booking process for visitors and helps drive more people to explore what the Island has to offer.”