Hotelbeds has announced a consolidated refreshed identity, under the Hotelbeds brand following the acquisitions last year of Tourico Holidays and GTA.
The company has decided to rename its ancillary product line, which Hotelbeds commercialises via its distribution channels, as ?Beyond the Bed?. This includes the sourcing and distribution of transfers, activities, tickets, theme parks, car hire, travel insurance and specialist tours.
The company?s executive chairman, Joan Vil? said: ?Today?s announcement underlines our commitment and core focus to continue building our position as the world?s leading Bedbank. Both our group and our main commercial brand will both be known from now on under one simple name, Hotelbeds?.
Vil? explained that the launch of a bold, refreshed identity for Hotelbeds, under which the company is combining the operations of Hotelbeds, GTA and Tourico Holidays, forms part of its strategy and roadmap to combine these three industry players into one and redefine the travel distribution landscape for the benefit of its partners.
Vila added: ?Much progress has already been made to integrate the three businesses at a commercial, operational and technological level, with cross-selling and technological solutions already in place.
?As we work our way through the final stages of the integration, we are in continual contact with all our partners to explain how these changes are benefiting them.?
According to the group, the news follows an extensive consultation with its partners to establish the best fit for their needs and a decision made in September to combine the various retail offerings of the company.
