Hays Travel's acquisition of Victoria Travel Group Limited, which owns Cruise.co.uk and Seascanner, is its biggest since 2019
It also marks the group's seventh acquisition in that period, and a pivotal one in its ambitions within the cruise sector.
Dame Irene Hays said, "We have been hugely impressed by the strength of the Victoria Travel Group. Their innovative approach to online cruise retailing and the calibre of their management team make Victoria Travel a compelling addition to our business, which aligns with our cruise strategy and growth ambitions."
Chris Gardner, Victoria Travel Group's chief executive, will continue to head up the business. Gardner added, "We’re delighted to be joining the Hays Travel family. Their values, customer-first approach, and long-term vision align with ours. This partnership opens up exciting opportunities to grow our brands and deliver even more value to cruise customers in the UK and internationally."
