The domestic travel operator has reported a sales spike of over 80% for its 'Gold' category coach bookings, with 2026 overall tracking far ahead of 2025 year-on-year
Alongside its traditional UK breaks, Grand UK Holidays has reported strong forward bookings for its European escorted tours and cruise range.
Lyn Arnold, trade manager, explained the spike behind the 'Gold' range holidays. "After talking to both our customers and agents this year, customers are opting for that little bit extra luxury to treat themselves!"
A new 'Gold' coach will join the fleet in 2026 to support growing demand, with enhanced seating and extra legroom compared to existing coaches.
Andrew Rix, head of tour operations, added, "The early booking signals we’re seeing for 2026 are incredibly encouraging.
"An 80% uplift in Gold bookings shows that customers are actively choosing premium escorted travel, and with strong growth across UK, European and our cruise programmes, we’re entering the 2026 season with confidence."
