Tourism New Zealand has launched the second instalment of its tongue-in-cheek #getNZonthemap campaign, following the first part of the comedic search to get New Zealand back on world maps earlier this year, featuring PM Jacinda Ardern and comedian Rhys Darby.
This time they?ve enlisted the help of Sir Peter Jackson, as well as a cameo from Ed Sheeran, putting New Zealand in the middle of the earth on a ?new? map.
To help agents leverage this campaign, Tourism New Zealand has created a bespoke trade tool kit featuring all one-stop routes to the destination.
Pip Casey, regional manager for UK & Europe at Tourism New Zealand, said: ?After the success of the original #getNZonthemap campaign in May, we saw a unique opportunity to update the trade on flight connectivity and route options, in a fun and relevant format.
?The campaign really does put New Zealand centre stage and the new maps that we have developed for the trade illustrates the multiple one-stop routes to get there. Around 80% of our European visitors book through the trade so it?s vital that we upskill them on the best connections and itineraries for their customers. We hope they enjoy the toolkit.?
The kit contains: downloadable, animated and print-ready maps, featuring all one-stop routes and departure cities; ?Selling New Zealand? videos and associated fact sheets; and a quiz to win a case of New Zealand wine.
Agents can access the tool kit at https://traveltrade.newzealand.com/en-gb/campaign/getnzonthemap or check out the video on YouTube.
