Egypt has outlined its plans for tourism growth, expanding its visitor offering, and its appeal to UK travel agents
Despite economic pressures including inflation and energy costs, the country reported an overall market growth of 20% over the past two years and 5% this year.
It is aiming for annual growth of around 20-25%, to be supported by increased flights, doubled hotel capacity, as well as improved customer experience.
To achieve this, its priorities include diversifying source markets and experiences, supporting flight incentives and partner co-marketing, and improving customer experience. Included in these efforts is the launch of Jet2 operations to the country starting in February.
Speaking at WTM London, Dr Ahmed Youssef, CEO of the Egypt Tourism Authority, said, “We are also continuing the sustainability products and the green hotels initiatives, in addition to the digital transformation.”
He emphasised the strength of the country when recovering from setbacks, and how that should instil confidence amongst travel agents to promote the region as a tourism destination.
“For example, COVID happened in March, and we started operating internationally in July. Egypt is one of the rare countries that opened and never closed again,” said Dr Ahmed Youssef.
“We are a resilient destination, and normally people make good money out if tourism business in Egypt.
“Behind the Pyramids, there is unmatched diversity. Come discover, and I’m very sure that you will be one of many repeat visitors.”
