Tennessee is inviting agents and UK travellers to experience the Soundtrack of America at ?The Sights & Sounds of Tennessee?, a special exhibit at Waterloo Station complete with live music, drinks and an immersive multisensory experience.
The exhibit will run from today until June 17 and is part of a month-long campaign featuring the destinations of Nashville, Memphis and Knoxville. It follows British Airways? introduction of a five-days-per-week nonstop service from Heathrow to Nashville, the capital city and centre to Tennessee.
Tennessee, located in the Southeastern US, is the birthplace of seven different forms of popular music - blues, bluegrass, country, gospel, soul, rockabilly, and rock ?n? roll ? all of which can be experienced on stand along with corresponding websites, accessible via mobile devices, to virtually transport visitors to Tennessee destinations with 360-degree videos. Digital boards placed throughout London will also feature custom Spotify playlists designed to invite British holidaymakers to visit the destination.
The Tennessee team will be on stand to talk to agents that live in the south and who are keen to come down to learn more about the destination, join for Jack Daniels happy hour drinks (held every week day 16:00 ? 18:00) and listen to some live American country music.
Kevin Triplett, commissioner of the Tennessee Department of Tourist Development, said: ?The UK is home to the world?s greatest travellers, many of whom have been coming to Tennessee for years to experience The Soundtrack of America and enjoy our southern hospitality, great cities, rich history and beautiful outdoors. The new nonstop service aboard British Airways makes reaching Tennessee easier than ever, and we look forward to welcoming even more of our friends from across the Atlantic in the years to come.?
Pictured are the teams from the Tennessee Department of Tourist Development, Brand USA and British Airways.
For more information visit tnvacation.com
