Grenada is encouraging travellers to explore the island beyond its beaches with the launch of its ‘Pure Experiences’
These activities, curated by the locals themselves, showcase experiences unique to the island, showcasing everything from chocolate-making and nutmeg plantations to rainforest adventures and underwater sculptures.
Other activities include visiting some of the world’s oldest fruit distilleries, watching sugar canes get crushed with traditional wheel methods, and hiking.
Meryem Bennouna, Director of Sales, UK, at the Grenada Tourism Authority (GTA), said, “Our core message is to reinforce our positioning as an all-year-round destination, which isn’t just a beach.”
Grenada is also known as the ‘Spice Island’, a nickname important to the GTA to convey the message that it is a nation with a variety on offer, making it uniquely-adapted to a range of traveller types.
“We’re not just luxury. We have the luxury resorts, but we also have four star, we also have Airbnbs, we also have boutiques,” said Meryem.
“They all offer very different experiences for different traveller profiles.”
Meryem noted the islands of Carriacou and Petite Martinique that make up the tri-island state, each offering completely different experiences only 15 minutes away by boat.
Other tourism advancements on the island include an ongoing extension at the Calabash Hotel and the Silver Sands Hotel, the opening of the Intercontinental Hotel on December 1st, as well as in 2028, set to increase inventory by almost 40%.
“I’m more than happy to support agents with trainings and webinars,” said Meryem.
“For qualified agents and tour operators, if they want that extra push from the tourism office to bump up their numbers, we’re more than happy to help if they are pushing the destination and see genuine potential.
“I encourage the trade to get in touch. Whether it’s training, discussions, fam trips, or any other support about Grenada, I’m very happy to help.”
