DXB Entertainments PJSC, owner of Dubai Parks And Resorts, and Dubai Airports have announced a new and exclusive strategic partnership.
The agreement aims to create an unparalleled airport experience whilst showcasing Dubai?s position as a world-class tourist and family entertainment destination. It will highlight Dubai Airports? efforts to make Dubai International (DXB) a destination in its own right whilst promoting the breadth of offer at Dubai Parks and Resorts to the 88 million plus passengers travelling through the gateway annually.
Dubai Parks And Resorts will be promoted at all DXB concourses and it will also look to engage with airport passengers, providing branded family zones and dedicated retail locations selling branded products, enticing passengers to experience the full product offering.
As one the world?s busiest international airports, DXB has recorded a 10% average passenger growth over the past ten years with 88.2 million passengers passing through it last year, and some 90 million passengers expected in 2018.
This year is the first full year of operations for Dubai Parks And Resorts and the company aims to continue growing international tourist visitor numbers to the destination in line with the Dubai Tourism Vision 2020.
Mohamed Almulla, CEO and managing director of DXB Entertainments PJSC, said: ?We are pleased to announce our upcoming venture with Dubai Airports, which is a key milestone towards growing the inbound tourist segment. As the largest integrated theme park destination in the region, we are dedicated to strengthening Dubai?s position as a global tourism and entertainment hub. We believe our presence at the world?s busiest international airport will drive maximum engagement and recognition amongst the estimated 88 million passengers travelling through the airport.
?Our dedicated media solutions and immersive concepts will be strategically positioned throughout Dubai International passenger concourses, adding an element of surprise and entertainment to passengers? journey through the airport, and giving them a glimpse of what awaits them at Dubai Parks And Resorts.?
