Domes Resorts hosted 22 UK agents at Domes Noruz Kassandra as it blended the traditional fam trip and content creation to turn agents "into Domes VIPs"
Led by BDM Stewart Plumridge and director of sales Penny Naoum, the agents got a taste for Domes' signature barefoot luxury and took on the mantle of content creator, which Penny said "was about making agents feel seen, and equipped to sell – with memories, content, and real stories to share."
Agents took part in a video interview series, with Stewart acting as glamorous host, and shared on-ground insights into the hotel and its surrounding experiences. 'The Reel (X) Factor' saw agents craft reels to enter into a competition judged by guest relations staff—winners earned a three-night stay at any Domes property.
The experience hoped to reinvent the traditional fam for agents, and Stewart felt that mission was accomplished. "We helped agents bring out their inner influencer. And that empowerment is priceless. We don’t do fams to tick boxes — we do them to build partnerships."
To build on the trip's momentum, the brand extended its booking incentive, which offers agents a free night at a Domes property with every booking made, doubled for the fam host property (Domes Noruz Kassandra).
