At its annual conference, the Advantage Travel Partnership has announced an industry-first collaboration in the shape of a Cruise Advisory Board, designed to bring together the agent community with some of the sector’s most influential cruising bodies
The Board will focus on the strategic opportunities and challenges shaping the future of cruising over the next five to 10 years.
Membership of the Cruise Advisory Board is by invitation only. Board members confirmed thus far include:
- Judith Alderson - Dawson & Sanderson
- Tricia Lester - Ashdown Travel
- Claire Stirrup - Celebrity Cruises
- Eithne Williamson - Princess Cruises
- Vicky Billing - Riviera Travel
- Mark Walter - HX Expeditions
- Tony Roberts - Imagine Cruising
- Victoria Sanders - News UK & Times Holidays
- Andy Harmer - CLIA
- Jasman Ahmad - Accord Marketing
The Board will meet twice per year, with each session built around a strategic theme. Members of the cohort will have the chance to contribute their expertise and connect with a selected group of peers navigating the same challenges.
Jonny Peat, director of cruise at Advantage Travel Partnership, said, “This is not simply another industry committee. It is an exclusive, invitation-only forum where the most senior decision-makers, innovators, and thought leaders in our sector will convene twice a year to interrogate the fundamental questions shaping our industry’s long-term trajectory, and leave equipped with insights that directly inform their own strategic vision and planning.”
The first Board meeting is scheduled for July.
