With leisure cruise sales surpassing £8 million last month, the platform has announced that cruise's share of its business is up 5% against last year
In 2024, 12% of Travel Counsellors' business was courtesy of cruise, a share that has now increased to 17% of the total leisure business in 2025.
Bookings so far this year have surpassed £65 million. Premium (66%) and luxury (88%) cruises have reported notable growth this year against 2024.
Travel Counsellors' head of cruise, Janet Whittingham, celebrated the sector's impressive performance this year. "Cruising has always been a much-loved way for our customers to explore the world, whether at sea or on river sailings. What’s exciting is that we’re now seeing strong growth across all age groups, especially among younger travellers who are embracing the unique experiences cruising can offer.
"Our Travel Counsellors have the expertise to find the right cruise to suit each customer’s needs – whether that’s a luxury voyage, a premium experience, or a multi-generational trip. By working closely with our cruise partners, we’re also ensuring customers have access to the very best options that reflect their values and preferences."
To continue the onward cruise momentum, over 30 platform members took part in a cruise-centric Takeover Day in Manchester earlier this week, joined by representatives from several cruise partners.
