Not Just Travel has seen cruise sales increase by 38% after ‘Cruise Month’ lifted its sales share to 23%
The homeworking network invested in a month-long focus on cruise and saw more than four times the 9% growth across the business.
Cruise Month featured dedicated training, partner promotions, and consumer activity, as well as partner campaigns with Caribbean fare offers, low-deposit deals, Europe sales, and flash sales.
This resulted in cruise accounting for 23% of sales in the month, up from 18% the year before.
Typically, a cruise booking is worth around a third more than a land holiday, and the average booking value across the network was up 14.3%, with more than 570 of the network’s 800+ consultants having sold a cruise in the past year.
Steve Witt, co-founder of Not Just Travel, said, “Cruise is growing more than four times faster than the business overall, and at higher values.
“We want to work with more cruise lines that see what consultants selling both land and sea can deliver.”
