At Bahia Principe Hotels & Resorts, the group has been creating unforgettable sun-and-beach experiences for more than 30 years in iconic destinations known for their natural beauty and local culture
Today, millions of guests trust Bahia to create an enjoyable all-inclusive holiday where every moment is lived fully and freely. The brand’s key differentiators include:
- Countless beachfront locations on some of the most spectacular tourist spots;
- All-inclusive gastronomy with a worldwide variety of cuisines;
- Stimulating entertainment for all ages;
- Large rooms to accommodate up to five people in several family resorts or swim-up suites in some adults-only options;
- Friendly, warm and attentive service with an authentic touch;
- Commitment to sustainability and the promotion of local culture.
Bahia currently offers a portfolio of 22 hotels in some of the most iconic sun-and-beach destinations. The group’s main portfolio of resorts resides in the Caribbean, with properties in the Dominican Republic – Punta Cana, La Romana and Samana – as well as in Mexico, in the Riviera Maya, and in Jamaica in Runaway Bay.
In Europe, Bahia’s focus is on the Spanish Islands, where they currently operate three hotels in Tenerife – soon to be four – and one hotel in Mallorca.
In every destination, the hotels combine a food and leisure offering tailored to each type of travellers, comprehensive wellness services, and warm hospitality that reflects the essence of Bahia Principe.
A journey of continuous evolution
Since 2025, Bahia Principe has been part of the Hyatt ecosystem through a joint venture between Grupo Pinero and Hyatt. With Bahia Principe now joining World of Hyatt, this alliance marks a new phase of international growth and allows our guests to access an even broader world of experiences and benefits.
In March 2026, they took the next evolutionary step by refining its visual identity – preserving the brand’s essence while making it easier for guests to navigate its offering and discover their ideal holiday resort.
The brand’s approach to holidays is rooted in the simple belief: every traveller seeks something different. That is why Bahia has created two distinct worlds, empowering guests to choose how they want to experience each stay: Explore & Escape.
Full disconnection for adults only
The all-inclusive resort of those seeking a true escape, where being a grown-up feels effortless, and the world becomes light again. The perfect place to indulge in life, reconnect with yourself, and embrace the sweetness of doing nothing.
Savour every moment, from themed a la carte restaurants serving authentic local cuisine to casual buffet delights. Step out of your room into crystal-clear waters, relax on private beaches, infinity pools, or Balinese beds, and let the day unfold your way.
Take care of yourself in the Spa & Wellness spaces, designed for rest, silence and self-indulgence. When the sun sets, let the nights come alive with live music, exclusive shows and vibrant nightclubs – where relaxation meets energy under the moonlight.
Stay active with gyms, paddle courts, paddle surf, yoga, diving and PGA-category golf courses – moving at your own pace is part of the experience. Here, every moment is yours fully, freely, and exactly how you want it. Discover more about the Escape portfolio here.
Where magic and fun are experienced with others
Bahia Principe Explore are all-inclusive resorts for those who appreciate a perfectly organised holiday. With spacious properties, a wide range of leisure activities, excellent dining and an atmosphere where everyone can find their own personal enjoyment.
Thrill-seekers can dive into waterparks and infinity pools, while the little ones explore playful learning areas, and others unwind in the wellness retreats or on beds by the sea. Variety is the spice of life: guests can enjoy seafood feasts, food truck finds, or buffet delights, followed by Ă la carte dinners and bars, cafes and beach clubs.
Is there anything better than a great memory? Yes, sharing it. At Explore, everything is designed to experience moments together, add memories, and enjoy it as a team. Since everybody has their own pace, here everyone finds their space and their way to enjoy. Learn more about the Explore portfolio here.
Where children's imagination know no limit
Within the Explore umbrella, you will also find resorts with a special focus on younger guests (formerly Bahia Principe Fantasia), creating magical holiday experiences for the whole family. Specially designed kids’ areas, splash pools, and family-friendly dining ensure
that both young and old guests feel completely at home.
You can join in their games and activities, explore the themed areas, and deeply experience why Bahia is a great specialist in sun and beach for all ages.
Here, the days are brighter, ethereal, magical and open to fantasy and fun. In these themed hotels, the little ones feel free to be themselves: explorers, inventors, creators of their own worlds, and the parents breathe deeply, with the peace of mind knowing that everyone is enjoying the dreamed vacation. Here, the magic is felt fully and freely. Get inspired by family resorts here.
To find out more about the Bahia brands, head over to the YouTube page.
