Club Med has officially launched “The Art of Free Time”, a global brand campaign that combats modern mental overload by empowering guests to reclaim the luxury of unscripted enjoyment
Launched in London on September 7th, 2026, the bold new initiative stems from a partnership with BETC and rolls out across an expansive, multi-format global platform. The media mix features a 63-second cinema film, a 30-second TV spot, two 20-second edits, and 10 display images that showcase spectacular destination experiences ranging from the turquoise shores of Punta Cana to the snow-covered peaks of La Rosière.
Stéphane Maquaire, President and CEO of Club Med, commented, “The Art of Free Time is built on the belief that in a world that constantly encourages us to do more, free time has become one of life’s greatest luxuries. Since its inception, Club Med has championed a different way of experiencing that time, one defined by freedom, connection and discovery. This campaign is a modern expression of that enduring spirit, reimagined for today’s traveller, and will play an important role in Club Med’s next chapter of growth.”
