Backed by a year-plus-long brand strategy effort, the “Never Done. Never Outdone.” campaign aims to position Chicago as a premier global destination for all kinds of travellers
The local launch saw the release of a campaign video featuring Grammy Award-winning poet and artist from Chicago, J. Ivy.
It will also be released at the the prominent inbound international travel trade show, U.S. Travel Association’s IPW 2025, which will be hosted in Chicago.
Internationally, ad placements and spend will include key leisure markets based on demand, including Brazil, Canada, Ireland, Japan, Mexico, and the UK.
Speaking of the extensive work that went behind the campaign, Kristen Reynolds, president and CEO of Choose Chicago, said, “This message is steeped in community and stakeholder feedback and speaks to the continued evolution of our city and our new era of visitor, business and economic domination. I’m grateful for the time and dedication that my team took to listen to our residents, local businesses, and clients, and I’m confident that the result will be a campaign that resonates with visitors and locals alike to drive economic vitality through every Chicago neighbourhood.”
