Celebrity River Cruises unveil a brand-new destination discovery programme to enhance guest experiences
The new destination discovery programme by Celebrity River Cruises is set to transform the way guests experience Europe’s most iconic cities. The programme details four distinct experience categories, which will launch across all 2027 and 2028 itineraries.
The categories include new activities to enhance a guests city experience, each series is accustomed to the city itself. The ‘Storyteller Series’ includes tours led by local residents and cultural insiders, to expand on the city in a way a guidebook could never. The ‘Skillmaster Series’ is a hands-on experience where guests will cook, craft, and create alongside local makers. The ‘Celebrity Takeover Series’ is an exclusive, bespoke experience that transforms iconic European landmarks into private events for guests.
If guests prefer a more independent way to explore a city, the ‘Keys to the City Series’ is a tech-driven exploration tool with curated digital routes, audio guides, and stationed local hosts to allow such freedom.
Laura Hodges Bethge, president of Celebrity Cruises, said, “With our groundbreaking destination discovery options, paired with thoughtfully crafted spaces onboard that inspire relaxation and connection, Celebrity River Cruises guests will return home with stories no one else can tell.”
