Brazil has launched its global campaign for the 2027 Women’s World Cup, which is expected to generate R$4.7 billion for the Brazilian economy
This global initiative will run until December 4th, and span across several key international markets, including the UK, Germany, Argentina, Australia, Canada, Colombia, Spain, the US, France, Mexico, the Netherlands, and Portugal.
The launch took place at WTM London last week to show international tour operators and travel agencies how the tournament can serve as the basis for itineraries across Brazil.
‘Brazil Beyond the Game’ encourages travellers to slow down and immerse themselves in the country, showing that a match ticket is just the beginning of an invitation to experience the lifestyle, culture and nature beyond the pitch.
The campaign’s communications strategy will span digital advertising, social media activity, connected TV, and an eight-part documentary web series dedicated to the eight vibrant host cities set to welcome the tournament: Belo Horizonte, Brasília, Fortaleza, Porto Alegre, Recife, Rio de Janeiro, Salvador and São Paulo.
