After 15 years, Blue Diamond Resorts has decided it is time to evolve into the next step of luxury all-inclusive by officially transitioning to Royalton Hotels & Resorts: the name which has defined its Caribbean growth
The change marks a natural step in the company’s evolution, with its growing success tied to the recognition of its Royalton-branded properties across the Caribbean and Mexico.
Jordi Pelfort, president of Royalton Hotels & Resorts, said, “With every brand now part of the Royalton family, our identity has never been more unified or more powerful. Royalton is no longer just a brand, it is a household name that guests remember and trust. As we celebrate 15 years of excellence, this evolution marks a defining moment in our history. Blue Diamond Resorts will always be part of our DNA. Its mission, vision, and spirit remain at the core of who we are.”
As part of the brand re-alignment, Hideaway at Royalton will now formerly be referred to as Royalton Hideaway, A Resort Within A Resort. Planet Hollywood Hotels & Resorts will also adopt the new moniker of Planet Hollywood Hotels & Resorts by Royalton.
This announcement follows the news earlier this year of the launch of Royalton Vessence Resorts and the announcement of Royalton CHIC Jamaica Paradise Cove.
