With European cruise business doubling in the last two years, APT Travel Group has launched Travelmarvel as a standalone brand
Paul Melinis, APT Luxury and Travelmarvel's managing director for the UK & Europe, announced the brand's emergence as a standalone label.
"Our vision is clear – the market is shifting, and we are determined to meet evolving traveller expectations with the launch of Travelmarvel as a standalone entity, allowing us to speak directly to the premium customer with the tone, product, and experience they are seeking.
"For our trade partners, the launch of Travelmarvel brings greater clarity, better focus and new opportunities. Agents will continue to work with the same friendly call centre team, now equipped with dedicated Travelmarvel experts specially trained to support and grow premium sales with confidence."
Paul also promised agents "targeted sales and marketing tools designed to resonate with premium customers, clear brand messaging... and ongoing commission structures and trade support."
Travelmarvel will sail side-by-side with the recently launched APT Luxury label.
