Marked as a ‘game-changer’ by agents, Latin Routes’ new how-to guide is designed to support the trade with expert insights, sales strategies and product knowledge about all things Latin America
Packed with accessible information across 20 destinations in the region, the guide offers agents everything they need to convert interest into bookings, including overviews of experiences, pricing and logistics.
Some of the key features in ‘Your Simple Guide to Selling Latin America’ include at-a-glance facts about each country; top highlights per destination; essential ‘need to know’ sections; sales tips and insights; all presented in a simple and accessible format.
Gaynor Atherton, head of trade at Latin Routes, said the operator is “passionate about making Latin America accessible, exciting, and easy to sell” and the guide presents the perfect chance to highlight “our continued investment in the trade as we grow our footprint across the region and support agents in turning knowledge into increased bookings.”
The launch marks the latest step taken by Latin Routes’ ongoing commitment to support and educate the trade following the success of the Travel Agent Academy and dedicated Online Agent Hub.
