Travel specialists Bailey Robinson has revealed the 10 best lesser-known beer destinations in Europe
The list features more off-the-radar locations, such as Amersfoort in the Netherlands, the Polish town of Cieszyn, and Germany’s Bayreuth.
At the top of the list sits Poperinge & Watou in Belgium, located in the heart of the country’s hop-growing region, with its surrounding countryside playing an important role in supplying hops to breweries nationwide. Visitors can also visit the local Hop Museum.
The research selected the top-performing location from each country to reveal the ultimate places to experience local brewing culture, from historic breweries and hop-growing regions to traditional beer halls and independent taprooms.
Global beer consumption reached approximately 192.1 billion litres in 2024, up 0.5% from the previous year, meaning beer holds its spot as one of the world’s most popular alcoholic drinks.
With beer deeply rooted in the history and culture of destinations across Europe, exploring local brewing traditions offers travellers a different way to experience a place.
Other destinations on the list for a beer-themed break are Žatec, in Czechia, the Austrian town of Freistadt, Faversham in the UK, Tartu, in Estonia, Biržai in Lithuania, and Latvia’s Valmiera/Valmiermuiža.
Sarah Ward Hedges, personal travel designer at Bailey Robinson, said, “Beer has long been part of the cultural identity of many European destinations, but some of the most memorable experiences aren’t necessarily found in the cities travellers would expect.
“While famous beer destinations such as Munich and Prague have plenty to offer, venturing beyond the usual tourist hotspots can provide a more authentic and personal experience.
“Autumn and winter can be wonderful times to explore Europe’s brewing destinations. Traditional pubs, historic breweries and cosy local venues offer the perfect setting for experiencing local culture, particularly when combined with Christmas markets, seasonal food and sightseeing.
